Human Insights
Connected Directly To
Your
Enterprise AI
Understand, predict, and influence customer behavior at scale. We deliver real, on the ground qualitative research and the behavioral science insights that explain it all in a persistent, extensible, and automation-ready data layer.
Behavioral Interventions Work
The Living Behavioral Layer in Action
See how real customer qualitative statements are coded into standardized JSON/Markdown taxonomy and ingested directly by enterprise marketing tools.
"I'm on my feet all day. Most days you can move past the constant beeping of the BP machines and jumping from patient to patient. Usually I would go next door and get a salad, but today I just needed something different. At least I know it's made fresh."
Isolates licensing: mental fatigue triggers an urge to indulge, justified by ingredient quality cues that neutralize dietary guilt.
"taxonomy_node": "CDS.Driver.LicensedIndulgence","psychological_catalyst": "Ego depletion reward seeking rationalized through ingredient quality cues","verbatim_anchor": "\"Usually I would go next door and get a salad, but today I just needed something different. At least I know it's made fresh.\","semantic_guardrails": {"include_rules": ["reward_licensing", "fresh_ingredient_cues", "earned_indulgence"],"exclude_rules": ["diet_restriction", "generic_fast_food_cues", "calorie_guilt"]},"behavioral_tags": ["#moral_licensing", "#quality_rationalization", "#exhaustion_reward"]High-effort shift workers and health-conscious professionals experiencing peak willpower depletion.
Capture lunch trade-offs from salads by pairing high-depletion daypart targeting (1:30–3 PM) with scratch-cooking and ingredient integrity cues that eliminate dietary guilt.
