Applied Behavioral Science
at Enterprise Scale
Connecting applied behavioral intelligence with modern AI architecture. We build persistent, AI-ready intelligence that turns consumer understanding into measurable enterprise growth.
Dave Kendall
Founder & Principal Behavioral Strategist
Over a decade of strategic leadership optimizing human behavior patterns, audience strategy, brand positioning, and decision science for global industry leaders.
Automate Only Once You Understand
The System
Winners create competitive advantage through their ability to differentiate. In any category, growth won't come from the same information your competitors are using, regardless of whether it comes from an LLM or a syndicated data vendor.
Building something that connects with people, whether it's a campaign or a product, starts with a differentiated understanding of how people make decisions in context.
Consumer Decision Science brings a best in class methodology for understanding and influencing the decisions consumers make, in the places where they are making them, and delivers that behavioral understanding as a persistent intelligence layer that lives alongside your enterprise AI architecture.
Deep consumer understanding is embedded into your AI stack where decision-makers can ask questions about how your customers think and buy, and automations can leverage deep behavioral intelligence to drive smarter 1-to-1 experiences.
Uncovering latent motivations through rigorous in-depth qualitative inquiry.
Permanent, schema-compliant data layers that your enterprise owns forever.
Phased Engagement Architecture
Context Discovery Baseline
Enterprise Baseline Foundation
Fixed-scope foundation delivering 20+ in-depth interviews, custom behavioral taxonomy design, populated schema nodes, and an enterprise-ready Markdown context store.
- ✓ 20+ In-Depth Customer IDIs
- ✓ Custom Behavioral Taxonomy
- ✓ Schema-Compliant Markdown Store
- ✓ Semantic Guardrails & Anchors
Extensible Subscriptions
Ongoing Intelligence
Rolling qualitative ingestion, continuous creative variant tagging, prompt engineering maintenance, and monthly updates to the behavioral data layer.
- ✓ Rolling IDI Ingestion
- ✓ Creative Variant Asset Tagging
- ✓ Enterprise Prompt Updates
- ✓ Monthly Taxonomy Expansion
The Automation Engine
Full Technical Stack Integration
Direct API integrations into your ad delivery platforms, automated real-time creative verification pipelines, and custom synthetic testing environments.
- ✓ Direct API Platform Sync
- ✓ Real-Time Creative Verification
- ✓ Custom Behavioral Sandboxes
- ✓ Dedicated Architecture Support
Deploy Your Own Behavioral Data Layer
Let's talk about the challenges you're facing and the behaviors you want to change.